ABOUT US
“We wanted to wear our thoughts — so we made them cute.”
Co-founders Palak & Muskaan
Soft Serve started the way all great things do: with oversharing, unhinged chats, and snacks.
We’ve always been the girls who turn inside jokes into essays, screenshots into memories, and late-night rants into “wait… this should be on a tee.”
But Soft Serve was never just about text tees. from day one, we wanted to create pieces that felt like us: fun, honest, a little chaotic, and effortlessly cute. so we expanded into tops, baby tees, tubes, going-out styles — the whole mix. if it makes you feel like yourself, it belongs here.
You know us if...
